How businesses earn millions more with a well trained receptionist and quick response customer service.

Your receptionist may be the most important person in your organization. He or she is often the first person a prospect comes in contact with. First impressions last forever. So those first few seconds when your receptionist greets a caller or walk-in are a golden opportunity to gain a lifetime customer.

“Welcome to Smith Brothers Plumbing. Are you here to see Mr. Smith?,” Suzie cheerfully says to the woman who enters the door.

“Perfect. I will tell him you are here. He should be out in just a few minutes. Please make yourself comfortable. We have complimentary coffee and water in the corner,” Suzie continues.

Suzie’s boss has trained her what to say and how to answer the most common questions. After a little practice, Suzie is able to confidently greet new and existing customers, then quickly help them get the service they need.

Suzie is always cheerful, even on days when she doesn’t feel well or is a bit stressed with a heavy workload. She also smiles on the phone because she knows that puts a smile in her voice.

Smith Brothers Plumbing is known far and wide for their excellent customer service. And that is in no small part a credit to Suzie’s excellent work as the company’s receptionist.

Customers frequently post reviews on Google and Yelp saying how Suzie helped them make their repair or remodel go fast and easy. Sure, the plumbers are doing the actual work and creating most of the value, but the public perceives Suzie as the face of Smith Brothers.

It’s her excellent customer assitance, her ability to make them feel welcome and at ease, and her knowledge of how to get the ball rolling to solve their problems. These are the kinds of helpful actions and attitude customers remember and tell others about.

About the author: Dr. Nathan Ho is a dentist, a serial entrepreneur, and marketing strategist. He is the co-founder and CEO of EnvisionStars, a software-as-a-service (SAAS) company that helps practice owners to attract more new patients and grow their business without having to spend more money on marketing. Nathan has helped many business owners accelerate their business growth and take it to the next level through his marketing strategies and software. To contact Nathan, you can email him at contact@zae.bdm.mybluehost.me, or visit www.EnvisionStars.com.