Reputation Marketing is the industry term for people posting reviews about your business. You have seen these reviews and probably have a few commenting on your business. They appear on Google, Yelp, Facebook, and other review sites including specialized platforms that review businesses in your industry.

In recent years consumers and business customers have gotten in the habit of almost AWAYS searching for reviews before they buy.

When you shop Amazon, do you often read the customer reviews rather than the seller’s product description? Do you browse reviews of a product or service before making a purchase? Do you look up a business’ reputation before becoming a customer?

The truth is nearly EVERYONE looks at reviews before they buy. That is why Reputation Marketing has been the #1 form of marketing for major brands over the past 5 years.

Million dollar TV campaigns and online ads? It all takes a back seat to extremely important Reputation Marketing. Those little reviews posted by regular people have turned out to be extremely influential.

Later in this book we discuss Reputation Marketing and Referrals in depth. These can be the keys to an explosion in sales. It’s not unusual for a business to build their reviews into the hundreds. Reviews can then account for a whopping 90% of your new business.

Yes, you read right. Reputation Marketing and Referrals can and WILL be a staggeringly successful marketing method that costs VERY LITTLE. No wonder all your favorite famous brands have focused on this strategy in recent years.

No matter how small your business is or how big your ambitions, smart Reputation Marketing is easy and essential for consistently increasing sales.

About the author: Dr. Nathan Ho is a dentist, a serial entrepreneur, and marketing strategist. He is the co-founder and CEO of EnvisionStars, a software-as-a-service (SAAS) company that helps practice owners to attract more new patients and grow their business without having to spend more money on marketing. Nathan has helped many business owners accelerate their business growth and take it to the next level through his marketing strategies and software. To contact Nathan, you can email him at contact@zae.bdm.mybluehost.me, or visit www.EnvisionStars.com.