You’ve got your hands full running your business. Your area of expertise isn’t in advertising and marketing. You would much rather hand marketing off to a advertising service and let them handle the strategy, ad creation, and day-to-day administration of your ad campaign.

Keep in mind not everyone who says they are a marketing expert actually knows what they are doing. Experienced business owners have all been the victim of a great sounding marketing plan that simply didn’t produce results.

Get better results and know what to look for by using the principles discussed in this chapter. We give you the fundamental knowledge and expertise to get good marketing and great results.

Everybody has a New Improved Cutting-Edge marketing method or strategy. But there isn’t really anything new under the sun in this field. Almost all “new” methods are revisions of the same principles that have been true for decades.

What HAS changed tremendously is the technology and communication systems letting you reach a very targeted group of prospective customers. You can stay in front of them, satisfy their needs, and be their regular provider of products and services.

Marketing all comes down to finding the right prospects, commanding their attention, educating, motivating, and getting the sale. That doesn’t change much over time. People are people. They have needs. You can satisfy those needs. And thanks to the latest technologies, you can make all this happen far more often at much lower cost.

About the author: Dr. Nathan Ho is a dentist, a serial entrepreneur, and marketing strategist. He is the co-founder and CEO of EnvisionStars, a software-as-a-service (SAAS) company that helps practice owners to attract more new patients and grow their business without having to spend more money on marketing. Nathan has helped many business owners accelerate their business growth and take it to the next level through his marketing strategies and software. To contact Nathan, you can email him at contact@zae.bdm.mybluehost.me, or visit www.EnvisionStars.com.